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Alyssa Boutelle
See my full resume here.
MBA + MS in Design Innovation
Kellogg School of Management and
Segal Design Institute at Northwestern
2020 to 2022
Evanston, IL
Senior Team Leader at GLG
leading a book of business for the
Corporate Industrials segment
2016 - 2020
Austin, TX
Strategic Analyst at the Ronnie K. Irani Center for the Creation of Economic Wealth
2014 - 2016
Norman, OK part 2
Summer internship with
Lawrence Livermore National Laboratory
and i-Gate startup incubator
2014
Bay Area
impact:
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designed and recommended 3 new ways for Barilla to extend their brand and support foodservice customers
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conducted a values audit and built student personas for the MMM program to be used by directors, Kellogg admissions officers, and program instructors
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placed 1st out of 45 teams in the INSEAD Product Games Competition - download Beni to make secondhand shopping easier!
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told the story of Taylor Swift's intellectual property strategy, earning an A and title of Most-instagrammed Summer Presentation
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saved a tradition through a pivot to virtual and 78 custom mystery characters for the 2020 MMM Wedding Party
impact:​​
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broke a spaghetti/wall throwing cycle to lead a customer-centric new product offering launch during COVID-19
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reimagined how we could onboard new hires, successfully piloting and proving the value of a company-wide program rollout
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got every employee on my 2019/2020 team (in the middle picture above) promoted
impact:​
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differentiated the CCEW product design internship for engineering students by creating a design thinking curriculum
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won first place at the Oklahoma Governor's Cup business plan competition for a wearable pediatric vital signs monitor
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curated TEDxOU talks and activities including "Imaginary Friends and Real-World Consequences" by Dr. Jennifer Lynn Barnes and a "dare swap"
impact:​
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identified target markets, industry partners, and customer segments for a novel technology developed at Lawrence Livermore National Laboratory and licensed by an independent entrepreneur
Senior Category Manager at Wayfair
2022 to now
Boston, MA
impact:
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redesigned the utility bedding assortment for Wayfair Sleep brand based on market trends and profitability strategy
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launched Wayfair's first-ever slackmoji poll to connect category managers with dissimilar products but similar challenges
Earned a BBA in Marketing and a
BA in Culture and Media Studies from the University of Oklahoma
2010 - 2014
Norman, OK part 1
impact:​
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created my own major, Culture and Media studies, in order to better understand pop culture's impact on us
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unknowingly had my first design thinking adventure when I printed out two potential webpage layouts and walked up to shoppers in the local Barnes and Noble to run an A/B test in the book buyer market
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led a team for The Oklahoma Group, a pro-bono consulting group for local nonprofits, to develop an operations strategy for The Cavett Kids Foundation
Big thank you to all the teammates from these featured projects, the faMMM, and the friends of MMM who've provided feedback on my work!
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